Media Coaching

Customized coaching for media interviews, panels, press conferences, interactive meetings (audio and video conferencing) and satellite media tours.

Ovid helps you:

Formulate strategic messages

  • Analyze audiences to understand their values, motivators and barriers
  • Develop core messages to advance business and organizational objectives
  • Craft language that expresses your organization's core values, beliefs and messages

Develop powerful content

  • Find content that most powerfully supports your messages
  • Deliver "quotable quotes"
  • Eliminate jargon and dead words
  • Make messages "stick" with visual examples and powerful anecdotes
  • Customize content for different audiences
  • Tell the stories that best communicate your company's brand and strengths

Speak with confidence

  • Be proactive and positive, not defensive
  • Stay centered and in control
  • Avoid landmines and leading questions
  • Say what you want to say (and not what you don't)
  • Eliminate delivery tics and habits that limit effectiveness
  • Neutralize phobias and channel fear into energy
  • Manage different interview formats - from live and call-in audiences to remote "black box" interviews
  • Stop informing and preaching; start motivating and inspiring