Use the principles of media training to respond to tough questions and deliver your strategic message.  


Anyone who is at the receiving end of a  Q&A. 


Half-day: 4 hours
Full-day: 8 hours
1.5-days: 12 hours


We’ve all been there before. You’ve gotten to the last slide of your prepared presentation and brought the lights back up to find yourself looking at a roomful of people who have been waiting for this very moment to pepper you with tough questions. Or, you might find yourself mid-stream into a conversation with a client, colleagues or a reporter when the conversation takes a turn for the worse and veers into difficult territory.

What are the practical tips that can help you not only answer tough questions from skeptics, but actually shine as you deliver your strategic message?

This session shows you how. Shine in the Spotlight  introduces time-tested principles from the world of media training that you can harness in your next difficult client conversation, your next company town hall, or your next big pitch.  Used by politicians in the media spotlight, corporate executives being interviewed on CNBC, and people about to go on the Today Show, these tips have been packaged up and bundled to give you the arsenal you need to advance your messages during important Q&A sessions or in difficult conversations.  


  • How to prepare your messaging game plan: anticipating questions + who answers what
  • Techniques that enable you to deliver your strategic message - even when you are in the line of fire
  • Why you should use the 10/90 rule for dealing with challenging questions
  • Why shorter answers give you greater control;
  • The two key formulas for responding to tangential or provocative questions—and when to use each
  • How to use metaphors, analogies and point of view to make your responses clear and memorable
  • How to remain calm and non-defensive when feeling otherwise
  • How to avoid jargon and use simple, concrete language to make your points land