This workshop gives participants the concepts and practice they need to manage all types of media interviews and ensure that their voices, their ideas, and their stories are heard and remembered.
WHO SHOULD ATTEND
Anyone who interacts with the mainstream media or speaks for attribution.
Half-day: 4 hours
Full-day: 8 hours
1.5-days: 12 hours
ABOUT THE WORKSHOP
When it comes to speaking to the media, most people set their sights far too low—they just want to “make it out alive” and emerge unscathed. But media interviews offer an unparalleled opportunity to deliver your most important messages to a large audience–if you know how to prepare for and manage the experience. This workshop will teach you everything you need to know to move from being a passive (and fearful) recipient of questions to a valuable co-creator of the conversation.
WHAT YOU WILL LEARN
- How to control the content and direct the flow of a media interview
- What kind of language is most effective on radio and TV, and in print interviews.
- Why shorter answers give you greater control of your message
- Why you should use the 10/90 rule for dealing with challenging questions
- The two key formulas for responding to tangential or provocative questions—and when to use each
- How to use metaphors, analogies and point of view to make your responses "quotable"
- How to avoid jargon and use simple, concrete language
- How to manage challenging questions
- How to ensure that you don’t lose emotional control—or stick your foot in your mouth
- How to adjust your messaging for different kinds of media interviews